Does your fave have what it takes to rule over the kingdom of social media? PopCrush's King & Queen of Social Media Contest is a month-long competition to determine 2017's social media pop royalty.

This year’s King & Queen of Social Media competition kicks off today, with two very different artists in the running for the ultimate social crown.

First up is Justin Bieber, the Canadian pop star whose on-again, off-again relationship with social media has nonetheless garnered him nearly 90 million loyal followers on Instagram alone. Is Justin the Purposeful king social media deserves in 2017?

Up against the Biebs is solo K-pop prince and BIGBANG star G-Dragon, who logs an impressive 14 million followers on Instagram. It's no secret that the fierce South Korean rapper has legions of passionate fans, but can he take the crown as social media's most royal ruler?

The battle starts now: Place your vote between Justin Bieber and G-Dragon for 2017's King of Social Media! This round ends on Friday, July 28 at midnight.

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