McDonald’s Adds Its First Meatless Options to the Menu in China
Fast-food giant McDonald’s debuted its first plant-based meat option in China: A vegan spam sandwich made by Hong Kong company OmniPork. The restaurant rolled out this plant-based meat option in three cities across China: Shanghai, Guangzhou, and Shenzhen. The McDonald’s menus in China now include the OmniPork Luncheon Meat that hit menus in Hong Kong and Macau in 2020. Last October, OmniPork became available at 280 McDonald’s locations and 122 McCafe outlets, and now the fast-food company is expanding the accessibility to this plant-based option.
“This collaboration is long-anticipated after last October’s launch in Hong Kong and Macau,” OnmiFoods Founder David Yeung said. “On behalf of the Green Monday team, we would like to express our sincere appreciation to McDonald’s China for making this impactful collaboration become reality. By introducing tasty and sustainable menu innovation, the planet, our animal friends along with any new generation customers will be overjoyed to sing ‘Ba da ba ba ba ... I’m lovin’ it.’”
The partnership between OmniFoods and McDonald’s China marks the first time that McDonald’s China has worked with a vegan meat brand. The chain is releasing five new vegetarian items that include breakfast wraps and sandwiches.
McDonald's China is Expanding its Meatless Menu with OmniPork
The new menu items include a wrap with cheese and scrambled eggs served with a hashbrown, a full breakfast plate that features a large OmniPork Luncheon, eggs, a hashbrown, and toast, and two new sandwich options. The first includes a sunny-side-up egg on an English Muffin, while the other presents a scrambling egg on a bun with both holding the new OmniPork Luncheon meat.
OmniFood founder David Yeung launched his company to increase awareness about the environmental harms of animal agriculture. The eco-conscious businessman owns the social enterprise Green Monday, and his partnership with McDonald’s is helping to introduce his mission to a wider audience.
McDonald’s partnership with OmniFoods is the first time the company featured plant-based proteins in its China branch. The fast-food company recently teamed up with Beyond Meat to launch the McPant platform around the world. The staple fast-food restaurant aims to enhance its presence in the plant-based market, developing not only vegan patty options but also alternative proteins for chicken and breakfast sandwiches.
Consumers can see that between the partnerships with Beyond Meat and OmniFoods, McDonald’s is shifting its focus to sustainable alternatives. Following growing consumer trends, McDonald’s will continue to roll out plant-based options, establishing itself as a front-runner for the fast-food plant-based market in China as well as globally.
“This is not a limited-time offer, not a limited shop offer. This is long term for all of Hong Kong and Macau,” Yeung said about the initial deal with McDonald’s, projecting the partnership’s future growth. “I’ve got to say this is the most monumental plant-based protein collaboration with QSR [quick service restaurant]. No question this is the biggest in Asia, and absolutely one of the biggest in the world. This is groundbreaking."