A first-of-its-kind store will be opening in Iowa come 2024, and it will surely attract not only many kids, but adults alike, thanks to the brand's timeless appeal amongst several generations.

We Are Iowa Local 5 News confirmed last week that Iowa's first LEGO store is coming to a shopping center near the state's capital. The store will be located inside a bustling town center, and will be the first LEGO store to open in the Hawkeye State.

Iowa's first LEGO store will open in Jordan Creek Town Center in West Des Moines, IA. The new store will be located at 101 Jordan Creek Parkway, per Local 5 News. Until now, the closest LEGO store for Iowans would either be the store in in the Woodfield Mall in Schaumburg, IL, or in Minnesota, located inside the Mall of America.

The LEGO brand has stood the test of time and has proven popular among several generations. I've been to the LEGO store in the Mall of America, and it's quite an experience. You're able to pick up and purchase individual pieces (including hard-to-find or exclusive ones), build whatever your heart desires in the play area, purchase sets, and even see several already-built models on display.

Photo Credit: We Are Iowa Local 5 News, YouTube
Photo Credit: We Are Iowa Local 5 News, YouTube

LEGO stores actually exist all over the world, including all seven continents. The LEGO brand has been around since the 1930s, and has even been named the "Toy of the Century" twice in its existence.

LEGO stores are also famous for featuring an abundance of mini-figures in all shapes, sizes, and variations. When my friend went on a trip several years ago, he got me a keychain of a LEGO figure dressed in a suit that looked like corn on the cob (it's an inside joke). That shows you the depths of specificity that exist in those colorful stores.

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LEGO has opened 155 stores worldwide in 2022, and has more than 900 locations in over 130 countries, per KCCI. This new LEGO store in the Jordan Creek Town Center in West Des Moines is slated to open in the second half of 2024. For more information, visit Local 5 News' website.

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Gallery Credit: Angela Underwood

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