Iowa Has a New Top Selling Spirit According to 2022 Report
My father runs a liquor store, so the business of booze has been something I've paid attention to for years, even long before I could drink. I swear half of the shirts I own are freebies promoting this vodka or that beer, which undoubtedly makes me look stable in my social circle.
That all being said, I couldn't click the 2022 Annual Report from Iowa Alcoholic Beverages Division (ABD) fast enough last night. I just had to see the advanced statistics related to alcohol sales in the Hawkeye State. To the surprise of myself and many others, there's a new top selling spirit in our state!
Finding that information in the 52-page report is a bit of a challenge given the deluge of statistics provided: info on different classes of liquor licenses, where the revenue generated by booze, and more than a few bar/circle graphs make up the entire report. Beyond all the figures, however, is the "Top 50" bestselling brands of liquor in the state of Iowa...
And after years of Black Velvet Canadian Whiskey being the #1 most popular spirit in Iowa, it's now Tito's Handmade Vodka. The Iowa ABD reported 393,290 gallons of Tito's Vodka had been sold in 2022. That was good enough for a strong hold on #1, with Black Velvet placing second with nearly 354,000 gallons sold.
Here is the top ten, as well as the number of gallons sold (page 34 of the report):
- Tito's Handmade Vodka - 393,280
- Black Velvet Canadian Whiskey - 353,791
- Captain Morgan Original Spiced Rum - 282,826
- Fireball Cinnamon Whiskey - 270,519
- Hawkeye Vodka - 195,804
- McCormick Vodka - 111,822
- Smirnoff Vodka - 102,212
- Jack Daniels Old #7 Black Label Whiskey - 96,090
- Crown Royal Canadian Whiskey - 95,136
- Crown Royal Regal Apple Canadian Whiskey - 83,578
A couple noteworthy things stuck out to me about this year's top ten list. For one, I had no idea Black Velvet was as popular as it was in the state of Iowa. I remember it selling a bit during my stint at my father's liquor store (personal bias aside), but not enough to top Jack Daniels, Jim Beam, and other similar varieties.
Outside of Fireball, most specialty/flavored whiskeys are tough sells. Crown Royal Apple breaking into the top ten is huge for Diageo, the beverage distributor behind the popular brand. Anyone who has indulged in the beverage knows it's a delicious one: a great mixer, sure, but also totally drinkable on its own, chilled.
See the full results of the Iowa Alcoholic Beverages Division's 2022 Annual Report here!