One of the most iconic vehicles is making several stops in Wisconsin over the next few days, bringing smiles and spreading childlike cheer for those on the road and those who stop to take pictures.

The Oscar Mayer Wienermobile is not only instantly recognizable, but it's also an ingenuous piece of marketing. Created in 1936 by Oscar Mayer's nephew, Carl G. Mayer, the Wienermobile's purpose was to market Oscar Mayer hotdogs and also appear at community events at stores, schools, children's hospitals, parades, and more.

Photo Credit: Good Morning, YouTube
Photo Credit: Good Morning, YouTube

Earlier this year, the vehicle was renamed the "Frankmobile" as a promotion for their new all beef franks (a change which might not be permanent, FYI). Regardless, it'll forever be known as the Wienermobile, and folks in Wisconsin will have the chance to see the gigantic rolling hot dog up-close-and-personal over the next few days.

Frankfurters (Oscar Mayer's name for those who drive the Wienermobile) "Grill 'Em Up Emily" and "BBQ Brady" will be traveling to different spots around Wisconsin:

  • Dec. 7: Sendik's Wauwatosa, 8616 W North Avenue, and Sendik's Elm Grove, 13425 Watertown Plank Road.
  • Dec. 8: Sendik's Germantown, N112W15800 Mequon Road, and Sendik's Mequon, 10930 N. Port Washington Road.
  • Dec. 10: West Bend's Sendik's, 280 N. 18th Avenue, and Sendik's Grafton, 2195 1st Ave.

Oscar Mayer has roots in Wisconsin. They were headquartered in Madison, WI for nearly a century before moving their operations to Chicago in 2015.

In my rabbit-hole journey of learning about the history of the Wienermobile, I learned that only college seniors, who are nearing graduation are eligible to be drivers. Oscar Mayer seeks applicants who are getting their BA or BS, preferably in a communications field, and only work for the company for one year. Only 12 "Hotdoggers" or "Frankfurters" are selected every year.

Photo Credit: CBS Morning, YouTube
Photo Credit: CBS Morning, YouTube

Of all people, former U.S. House Speaker Paul Ryan once drove the Wienermobile!

Read more about where the Oscar Mayer Wienermobile is fixing to stop in Wisconsin during the first half of December on The Milwaukee Journal Sentinel's website. View the Wienermobile's tour schedule on their website too!

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Gallery Credit: Steve Pulaski

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